All Glown Up! How We Made Over Spotify Design

Table Of Content

• Designing for Accessibility: An Analysis of Spotify’s Features for Users with Disabilities
• It’s about how our brand manifests across our features and apps.
• Creating coherence: How Spotify’s design system goes beyond platforms
• Which color logo to use
• Growing a Distributed Product Design Team
• Taylor Swift’s ‘Tortured Poets’ Becomes First Album to Get One Billion Streams on Spotify in a Single Week

The Spotify app and website offer a comprehensive, intuitive, and enjoyable user experience. The Spotify app and website have a clean, modern design consistent with the company’s brand aesthetic. Spotify’s UX design prioritizes simplicity and ease of use with a clean and minimalistic design, making it easy for users to find and access the music they want. This helps to reduce cognitive load and increase engagement for users.

Designing for Accessibility: An Analysis of Spotify’s Features for Users with Disabilities

This requires understanding our machine learning capabilities as they relate to personalization to leverage them in a way that is engaging, simple, and fun for our users. When we introduced our design system, Encore, in 2019, we broke it out into two key segments. Encore Consumer Mobile was incredibly flexible, designed for mobile-centric Spotify experiences. In essence, it acted as a vast catalog of ever-growing and evolving UI components. Meanwhile, Encore Web catered to a broader spectrum of web products.

It’s about how our brand manifests across our features and apps.

But we also have to have what I like to call “tech empathy”—empathy for the technology itself. My team, which is a mix of product designers and content designers, has to understand how the technology works to design our recommendations for the programming. Personalization designers need to understand the ways in which we’re working with complex technology like machine learning, generative AI, and algorithms. Our designers need to consider what signals we’re getting that will allow our recommendations to get better in real time and overtime.

Creating coherence: How Spotify’s design system goes beyond platforms

Up-and-coming artists involved in our RADAR program as well as indie artists in our Fresh Finds program all have the chance to record their own Spotify Singles in the LA space. Each year’s Best New Artist nominees also have an opportunity to record every March, and women artists can make their marks in our Created by Women or EQUAL series. And there are even more new programs for underrepresented creators coming soon.

Spotify Wrapped returns this year with revamped design, new features - PhoneArena

Spotify Wrapped returns this year with revamped design, new features.

Posted: Wed, 29 Nov 2023 08:00:00 GMT [source]

The new playlist creation flow now includes a specialty search within the playlist page, making it easier than ever to add and curate tracks. We’ve also been able to deliver more personalized experiences to our listeners. Shortcuts on the top of Home give quick access to those favorite go-to’s and user profiles now show listening stats, so people can see their top artists and top tracks of the month. Our new foundation also allows us to build out more robust personalisation features in the future, so we can deliver a better mix of familiar and discovery content across the platform. The Desktop app had several different implementations of trackrows, while the Web Player didn't have the same functionality or richness of information. With over 45 unique platforms and 2000+ connected devices from over 200 brands - we strive to create products that fit seamlessly into the lives of our users, whether using Spotify on a TV, on a computer at work, or in a car.

Growing a Distributed Product Design Team

And when a recommendation is wrong, or a user just wants a different mood, we need to design mechanisms for feedback and control. At the same time, each platform has unique characteristics that we want to design for. So, how do you build a website that looks and feels the same as your mobile products or your TV experience, without losing those qualities? Generally, there are experts at designing for web and experts at mobile—and it’s very rare to find someone who’s an expert on both. Each person brings a knowledge set tailored to their respective domain.

We all know Spotify will get their way, because the EU are using this law to enforce protectionism. It was designed with that in mind, as it allows those in Brussels to set the terms each time Spotify doesn’t like someone. Some say that Spotify are struggling to be profitable, yet they can afford a $307m sponsorship of Barcelona FC’s Nou Camp Stadium. I have little sympathy for them, because they want everything their way.

Released two hours after “The Tortured Poets Department” on Thursday night, Taylor Swift’s second set of new songs contains a handful of highlights. Taylor Swift released the 16-track “Tortured Poets Department” at the stroke of midnight on Friday — and surprised fans with 15 more songs two hours later. Swift’s 11th studio LP, ‘The Tortured Poets Department,’ released at midnight Eastern time, follows a busy period in the 34-year-old’s personal and professional spheres.

How many designs can I process through the API?

Of the four characters, Van Dyke says Claude evolved the most as they went through the discussion process. “The idea was he needed to feel tough and that he had seen some shit,” Van Dyke says. As Saigon falls and the U.S. retreats, the Captain remains embedded and escapes to Los Angeles. Throughout, Robert Downey Jr. pops up as various characters who interact with the Captain including Claude, the Captain’s CIA contact, as well as a professor, a congressman and an auteur. You may occasionally receive promotional content from the Los Angeles Times.

We’ve improved this for ourselves by limiting our number of active projects, and being very proactive with our internal communication. With such a system in place, it’s significantly easier to adapt to growing needs, be it a brand evolution or a new partner integration, as updates can happen at the cross-platform  level and then flow outward to our subsystems. We’ll conclude this stroll sequel with our key takeaways from the past six months of rebranding and redesigning. We hope they’re helpful to anyone creating a brand and platform to represent a design community. We measure the site’s success not just through the usual metrics of employer brand growth and talent acquisition. Instead, we’re more interested in internal pride; in raising the profiles of our designers; and in helping designers develop skills such as pitching ideas, writing, editing, and illustration.

We’re always trying to create more meaningful connections between listeners and creators in new and engaging ways. DJ is the perfect example of how we’re driving deeper, more meaningful connections through technology. Without design, the question often becomes, “How do we do something technically? ” For those of us working at Spotify, we understand how or why we’re programming something technically in a certain way, but users don’t understand that—nor should they have to.

While Loud & Clear is your source for data, resources, and transparency around streaming royalties, here are some other opportunities to explore. While embracing a much more colorful language in our brand communications, Spotify Green is our resting color, used only in situations where the brand palette is not being used. Do not change the typeface nor recreate or manipulate the wordmark and the icon. Do not change the logo colour or tone outside of the Spotify green. The logo and the icon's exclusion zone is equal to half the height of the icon (marked as × in the diagram). The black logo should be used on light colored backgrounds.The white logo should be used on dark colored backgrounds.

We clarified that, lest they were worried, this launch would be no mere Ship & Dip™ — which is what happens when you unfurl a new project and then, poof, disappear. Rather, we were making a long-term investment in an evolving editorial destination. Feedback poured in, and we considered this a positive sign that our team cared and wanted to feel properly represented. While this has been an incredibly exciting project, it’s still just the beginning. With a new foundation now in place, we’re excited about what comes next and look forward to introducing new ways for listeners to set a mood, learn, laugh, be entertained, and connect to their favorite artists and creators. Whether it's fixing bugs, iterating on patterns that can be optimized further, or delivering new functionality — we can now work more efficiently, without duplication, and with more sustainable design and development practices.

While we wanted the consolidated experience to reach a desktop-level feature set as soon as possible, this new foundation also needed increased flexibility, so it could grow with our listeners into the future. Music is the heart and soul of Spotify, but we had a host of new audio formats making waves and finding their own home on the platform too. Podcasts, video podcasts, and our new Music + Talk format required more flexibility from our design patterns to truly feel integrated into the platform.